The women behind the words
The Editorial Team
The Editorial Team shapes the stories, interviews and ideas you find in Pretty & Smart Co., working with contributors across the magazine and website.
Anaida Poilievre
Founder & Editor-in-Chief
Anaida oversees the editorial direction and brand identity of Pretty & Smart Co. Her background in communications and her interest in business, storytelling and everyday life inform the publication’s perspective.
Karly Benson
Editorial Director
Karly works on story development, contributor coordination and editorial planning. A Canadian writer and dancer based in London, she brings a perspective shaped by the arts and life abroad.
Past Contributors
Over the years, these writers have brought their experience, expertise and perspective to Pretty & Smart Co. We are proud to recognize their contributions.
Brooklyn Mattinson
Editorial Director · 2020–2022
A founding member of the 2020 blog relaunch, Brooklyn helped shape Pretty & Smart Co.’s editorial voice and direction. She is a Toronto-based government relations professional working in regulatory and government affairs at RBC.
Kate Bartz
Editorial Contributor · 2020–2022
A founding member of the 2020 blog relaunch, Kate helped shape Pretty & Smart Co.’s early voice and identity. An entrepreneur and former Political Wife Life blogger, she is now Executive Director of Career Colleges Ontario.
Taylor Duckworth
Social Media Manager & Contributor · 2020–2022
Taylor played an instrumental role in growing Pretty & Smart Co.’s digital presence while also contributing stories. A social media professional and mother, she wrote about family, wellness, style and everyday life.
Natalie Weed
Past Contributor
A GTA real estate professional and former political staffer, Natalie wrote about work, family and travel.
Samantha Flynn
Past Contributor
A former political staffer and motherhood writer, Samantha contributed a candid perspective on family life.
Reilly Dwyer
Past Contributor
A McGill law student and Canadian Coast Guard operations officer, Reilly brought a distinctive legal and literary perspective.
Rachel Schwab
Past Contributor
A University of Michigan graduate and New York recruiter, Rachel contributed fashion and lifestyle stories.
Casey Clearwater
Past Contributor
A Northwestern Ontario public relations professional, Casey wrote about pop culture, social media and outdoor living.
Cassandra Artelle
Past Contributor
An Ottawa public-sector analyst, Cassandra wrote about style, restaurants, travel and modern life.
Alice Hamid
Past Contributor
An Ottawa actor, model and Pace University graduate, Alice brought a film, television and fashion perspective.
Jovanka Jazic
Past Contributor
A History and Business graduate and creator of DyingForDupes, Jovanka contributed fashion and lifestyle stories.
Hannah Sine
Past Contributor
A public relations and event management graduate, Hannah wrote through her interest in social media, music and events.
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